Got caught up in a very intelligent dialogue yesterday about music videos and visual literacy. I replied to a comment with the following and was so happy to be reminded of why do what I do; As a practitioner of media I think it would be irresponsible to stop creating and responding to media just because people choose to read it at a surface level. Visual media is immediate, and that's one of the reasons it has the capacity to be so powerful; anyone can have access to it. That doesn't mean everyone will understand it; the same way that when "Their Eyes Were Watching God" was assigned reading in my high school English class most people tuned out and didn't get it. It's a tomato/tomahto thing. Some people will write it off, someone else will be inspired.